Many companies overlook the importance of an active blog. First and foremost, this is the voice of the organization. It is the heartbeat and a chance the people behind the scenes to talk directly to their current and potential customers or members. A blog also is animportant part of the newest Google Algorithm. Not just keywords, but the activity and relevance to what your content contains will rank your site higher or lower in search engine results. Google and other search engines like Bing, crawl your website every 30 days looking for incremental changes. That helps the search engines know you are an active organization that is contributing to societal knowledge.
Ready to get started? Here are some quick and dirty tips:
- Know your audience. Write something they actually are interested in reading.
- Look at other popular blogs in the industry. See what they are doing and what you can do better or differently.
- Think “win/win” – that means this is not an opportunity to advertise, it is a great way to give something to your reader as well as open a door for them to learn more about you.
- Remember, write like you are talking to a friend or an interested customer. The language should be more familiar and tailored to a more specialized targeted market.
Blogs are a great way to get feedback as well. If you can resonate with your clientele, you might gain interesting insights on products and services that would prove invaluable. Keep your blog reasonably active. If not, you risk losing any momentum you build. They say 90% of all blogs are abandoned in 12 months of creation. Posting 1-2 a month at a minimum is advised for most industries. If you are stuck and want to hash out some ideas, please feel free to comment or reach out to us for information.